Primary Audience (13-15) Secondary Audience (17-20) Tertiary Audience (23+)
We created a survey based on aspects of our music video, Digipak, and over all way we presented a new artist. In order to get a range of answers we created a survey that could be answered by a range of people with different interests, along with specific questions about our work.
I asked other students around 17 - 21 along with adults ranging from 30 - 55 to get a variety of answers.
Above is a short video of 3 girls from each category of audiences answering questions about our music video. We were happy to find that each audience felt that the Hybrid Beauty band members could relate in some way to their age group, but like our Tertiary Audience said, they feel that they relate to their target audience more. Due to this, they all felt that they would look into the group more to find out new information about them and expand their knowledge.
Our Audiences:
Using Blumler and Katz's Uses and Gratifications theory, I analysed the way in which we appealed to our target audience. In 1974, Blumler and Katz created a theory stating the reasons how people consume different forms of Media. This consists of 4 Theory's coming under the titles of Entertainment, Information, Personal Relationships and Personal Identity.
We then did a survey for our Primary Audience (13-15), our Secondary Audience (17-20), and our Tertiary Audience (23+). We came up with a range of questions that could be asked to all three audiences so that we could get a range of answers to see if our theory applied. In this case, it did for some questions. Along with this, we did an online FluidSurvey and a written one to hand out so that people could write their answers.
Here are some quotes from the online survey we did:
'The underwater shots fitted nicely with the flow of the video'
'I like that the diving shots are in sync with the beat'
'The performance parts were great and the acting was good'
'Enjoyed it, good editing skills'
'I liked the reverse swimming shots'
'I liked the setting of the beach and the vintage look of the video and how it smoothly flows'
These are some of the more negative/constructive comments we received:
'The other band members should have had more screen time'
'didn't really like the reverse shots'
'a few shots were too long'
'Bit bland, didn't have a clear narrative or genre of video'
These were the questions we asked for our anonymous surveys, along with the answers: