Conventions
1. Relationships between lyrics and visuals
2. Thought Beats - sound pace and visuals match
3. Genre relations and Iconography
4. Multiple Close Ups of artist/vocalist - Laura Mulvey's Male Gave
5. Voyeurism - especially towards females
6. Intertextual References
Elements Found in Music Videos
Voice within the song - uniqueness and recognition
Narrative to Performance - shows the music video to be an advert for the song
Star Image - iconography
Technical Aspects
Camera Movement
Camera Angles
Sound Pitch/Pace
Mise En Scene
Location, Outfits, Makeup
Editing
Image Pace
Ways to Promote a Song within a Music Video
1. Illustrate
2. Amplify
3. Disjuncture