Male Gaze- Laura Mulvey 1975 proposed that because filmmakers are predominantly male the presence of women is often for the purposes of display (rather than narrative). This is to facilitate a voyeuristic response in spectators, which presumes a male gaze (regardless of the gender of spectator) one that is or may feel like a powerful controlling gaze at the female on display who is effectively objectified and passive. In male performance videos the voyeuristic treatment of the female body is often apparent, with the use of dancers as adornments to the male star ego.
Exhibitionism - Female performers being at once sexually provocative and apparently in control of and inviting a sexualised gaze in what could be termed as the opposite of voyeurism.
More Uncommon Representation Stereotypes
Female GazeThis video is a parody of Robin Thicke's Blurred Lines, and is exactly the same as his except the role reversal; men are prancing around in underwear and heels around the female musicians for their pleasure. There is no backdrop to distract from the video, and you can see the female musicians check out the male models, making the female gaze even more obvious.
Homosexuality
This music video tells the story of a gay man's life from birth to death. It is purely narrative, and shows the stigma against the gay community. There is a cameo from the main artist in this video; the fact that his appearance is a cameo and also a candid shot shows that Macklemore doesn't care about being on camera, and this song is purely about gay rights activism, and this shown in the music video.
Strong Dominant Female
This music video is both performance and narrative. It features the band members individually dancing with male backing dancers on leashes. It portrays women as more powerful than men, which is shown by the synchronised dancing, props, low angle shots and the makeup, which is fairly dark, and makes them look menacing and dark. The music video works with the lyrics, as the lyrics are about female power and unity, with the lyric "Ladies, the time has come, the war has begun. Let us stand together. And remember, men fight great, but women are great fighters." This fits with the feminist issues that were public at the time of this song's release, and shows a sense of community amongst women.